Marketing Strategies of Agrani Bank free essay sample

Traditionally, small firm owners did not give as much importance to marketing as to other functions such as accountancy, production and selling. Training programmes, enterprise development and the current thrust for competitiveness have now given high priority to promoting marketing awareness among small business owners, and marketing is now assuming its rightful place along with other business functions. Since early 1990s there has been a change in the thinking of businessman from product orientation to consumer orientation. Modern business concerns lay emphasis on ‘selling 238 satisfaction’ and not merely on selling products. That means marketing includes all those activities carried on to transfer the goods from the manufacturers or producers to the consumers. We shall be learning later in the lesson that marketing is more than a mere physical process of distributing goods and services. It is the process of discovering and translating consumer wants into products and services. It begins with the customer (by finding their needs) and ends with the customer (by satisfying their needs). We will write a custom essay sample on Marketing Strategies of Agrani Bank or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The scope of marketing can be understood in terms of functions that an entrepreneur has to perform. These include the following: a. Functions of exchange: which include buying and assembling and selling? b. Functions of physical supply: include transportation, storage and warehousing c. Functions of facilitation: Product Planning and Development, Marketing Research, Standardisation, Grading, Packaging, Branding, Sales Promotion